Posts Tagged ‘2010’
Watch the World Expo 2010, the mainstream paint industry and highlights
2010 at the head of environmental protection, green color is always a constant theme is the development of an industry trend, the 2010 Shanghai World Expo has entered the countdown, the Shanghai market has set off a scramble paint war, but by the Beijing Olympic Games concepts of environmental science and technology , high performance, environmentally friendly antimicrobial coatings will be a wide range of use.
According to the relevant figure, according to Shanghai Municipal Planning Bureau of Statistics, Shanghai 700 million square meters of existing buildings, high-rise buildings more than 5,000 buildings, 18 storeys above more than 3,000 buildings. 2008 Comprehensive Improvement seven million square meters in 2009 will continue to increase the existing office buildings, public buildings, commercial and residential high-rise buildings such as energy-saving and renovation of the intensity of exterior wall. In addition, large-scale infrastructure construction, the demand for building materials varied. Required for railway construction, such as corrosion coatings of various tracks, bridges anticorrosion coating, car paint; road-building needs of marking paint, flash paint, bridge coatings; port construction needs of marine coatings, paints and other terminals; water project construction waterproof coating; Network Telecommunications Construction of the tower need to corrosion coatings, cable insulation coatings needs.
Faced with such a huge market, paint companies have resorted to every means had diarrhea, large amount of money to support new product development. Science and Technology Department of Jiangsu Province, according to a staff briefing, the Expo will display high-tech tools needed to support the selection of exhibits and fully absorb the latest scientific and technological achievements, such as there is a nano-coating coated products can be coated on the glass in the windows are blocked heat conduction effect, so that 67 degree difference in temperature change, if large-scale use will save a huge amount of power resources. Industry analysis: “Shanghai World Expo project has stimulated the architectural coatings to high performance, environmental antibacterial functional direction, suitable for high-rise building external wall coating, and anti fouling, high color retention, and low toxicity water-based paints will be the development of hot spots. In addition, fire prevention, anti-corrosion, insulation and other functional coatings considerable market potential in the future, face the future with the tremendous business opportunities in engineering market, the focus should be local brands Expo as an opportunity to drive product technology research and development. It is understood that many enterprises has begun to reform through technical innovation and technology, strictly control the coating VOC, heavy metals and other hazardous substances content; the climate and building characteristics, major research anti-corrosion, rust, saving the paint. ”
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Growth Rate of Chinese Excavator Sales Volume Is Expected to Reach 15% in 2010
Chinese demand for excavators sees continuous increase since 1995. The apparent consumption of Chinese excavators was increased from 8,753 in 1998 to over 110,000 in 2008. The main reasons for the high-speed growth of Chinese excavator sales volumes in recent years are: firstly, the demand from construction projects. The implementation of large quantities of construction projects in China objectively expands the excavator market capacity; secondly, the user structure characteristics and the high investment return rate of excavators. Over 70% of excavator purchasers in China are individuals, stimulated by the low capital threshold of small and middle excavators and the high investment return rate; thirdly, the control on imported second hand excavators is enhanced.
Though the sales volume in Chinese construction machinery industry of the peak season in 2009H1 was lower than that in the same period of 2008, the sales volume in the off season 2009Q3 remained optimistic thanks to the RMB 4 trillion stimulus package by Chinese government; the sales volume in 2009Q4 received significant YOY growth because of the hysteresis effect of the important investment projects and the low sales volume in the same period of the last year.
Foreign brands still dominate Chinese excavator industry. In 2008, Doosan of South Korea and Komatsu and Hitachi of Japan occupied about 59% shares on Chinese excavator market. Since 2005, Chinese domestic excavator brands begin to increase the market shares based on small excavators and expand the product line to large and medium excavators, improving the market shares. In 2010, Chinese excavator sales volume is predicted to achieve the growth rate of 15% while Chinese local excavator enterprises will realize the high growth rate of 30%.
The following 3-5 years are regarded as the critical period for Chinese local excavator brands to greatly expand their market shares. Presently, Chinese domestic excavator brands have expanded to large and medium excavators and many large enterprises possess the complete series of excavator products; the core spare parts of Chinese local hydraulic excavators are mainly acquired from international famous manufacturers; Chinese local excavator enterprises invest a lot of resources to build and perfect distribution and service channels, gradually taking effects. The strategic positioning on excavator products and large resource investment of Chinese local enterprises will definitely enhance their competence.
The continuous construction of infrastructure projects by Chinese government and the sustaining improvement in the real estate investment significantly promote the growth in Chinese construction machinery industry. However, the excessive productivity operations after several years and the impacts of invested capitals on the profitability of enterprises in the marketing channel construction are the main risks for enterprises.
Since 2008H2, with the expansion of the global financial crisis, foreign building markets fall into recession. Meanwhile, Chinese construction machinery enterprises make vigorous efforts to establish strategic cooperation relationship with foreign core spare part manufacturers, making progress in the supply volume, supply clauses and delivery time of core spare parts.
Currently, the sales volume of Chinese domestic excavator enterprises is still lower than that of foreign brands. Provided that foreign brands have their own core spare part subsidiaries is not considered (domestic and foreign enterprises acquire spare parts from the same independent supplier), Chinese domestic excavator enterprises still cannot enjoy the same favorable supply clauses as foreign ones. Fortunately, as foreign spare part manufacturers pay more attention to Chinese market and increase the construction investment in China, the supply period will be improved. In conclusion, with the development of Chinese excavator enterprises, their competence in the supply chain management will be enhanced greatly.
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Eileen Gu
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Based on the database, Interviews and research methods from China Research and Intelligence, CRI analyzes the development and opportunities in this industry clearly.
Contacts:
Eileen Gu
China Research and Intelligence
www.shcri.com
Email: eileen@shcri.com
TEL: 86-21-6852-1029
86-21-5842-6733
